Case Study

The Founding Minds difference to brand establishment, fundraising and service execution strategy for a Dental start up.

The dental healthcare sector is highly competitive and taking on product development midway is a major undertaking.

Problem statement

A startup in dentalcare aiming to position themselves as a key player in Dental Care Services thus providing dentists and patients with value add. This was a midway request under pressure of development issues with their first company.

  • Project planning and execution was midway and abrupt
  • Customer Requirements were constantly changing
  • Lack of clarity surrounding the project brief and scope of work.

How Founding Minds adjusted to indeterminate requirements

Working with a startup is difficult. They are unsure about certain things, there is an evident lack of planning.


  • Constantly changing requirements.
  • Need for multiple product releases.
  • Demand for time-bound development-pending the possibility of funding.

How a flexible development made for smooth product development and attain an innovative solution

Our product development faced some stalls and developmental glitches but by sticking to an agile procedure we were able to overcome them.

Software Tools utilized
  • Agile Methodology
  • Azure DevOps Services
  • Amazon Web Services(AWS)
Technologies implemented
  • Cloud-based storage
  • Open one view anywhere
  • Smart registration system(for patients and dentists)
Our unique solution
  • We developed a smart system with real-time patient registration and an active smart assist.
  • A flexible billing system that helped with multiple options like HSA(Health Savings Accounts)/FSA(Flexible Spending Accounts), Insurance, or even inbuilt financing offering a people-oriented solution. This helped increase company stature in communities.
  • Based on monetary standing patients were offered a variety of treatment plans such as Mild, Moderate, and Comprehensive Treatment packages. These treatment choices gave prospective patients flexibility.
  • Built an innovative image analysis system that used patient uploaded dental photos to provide an online evaluation and come to a possible treatment plan. This system gave a bump to dental diagnostics even before a face to face meeting.

Quantitative Assessment

  • After the product launch, confidence in the company surged and they gained substantial funding amounting to 13 million USD.
  • Multiple hassle-free product releases.
  • The company has spread to multiple locations around the world and has a total capital of 17 million USD and increased hiring by 25% in the last quarter.
Our provision for long time support

The product was constantly evolving with the times. Changes were updated at the client’s request which was based on the business standing, trends, and consumer demographics.


The company had a cybersecurity grade of A with an aggregate score of 93 from a possible 100 as rated by the Security Scorecard.

United States

2140 Peralta Blvd. Suite #213 C, Fremont, CA 94536,

Trivandrum, India

Founding Minds Software, Thejaswini Building, Technopark, Trivandrum, Kerala +91 471 4012200

Kochi, India

Founding Minds Software, Athulya Building, Infopark, Kochi, Kerala +91 484 4042200