Case Study

When a Leading American countertop manufacturer called on us to take their Business online

Moving a 66-year-old manufacturing company to the digital realm is a daunting yet prestigious endeavor

Client pain points

Change is hard. Companies that are well established in the past stick to tried and tested methodologies. Adapting to the current digital era is a big change. Creating brand positioning in the online virtual world needed a game plan unlike any other.

  • The company was unsure about where to start about their business requirements as they were used to traditional methods of working.
  • Forming a digital brand identity and forming visibility was not in their business requirements.
  • Moving from an old system that used pen and paper for tabulation and business purposes was highly inefficient. Most of the competitors had moved away from this regressive model. A complete overhaul was necessary to move forward.

How Founding Minds adapted to a foreign technology

Countertop technology is primarily a western style of horizontal workspace. It can be present in kitchens or other food preparation areas, bathrooms or lavatories, or in certain workrooms.


  • The design team was Southern Asian and had gaps in their understanding of the countertop design style. They visited the offices for a hands-on comprehension before commencement of product design.
  • Rigorous back-and-forth communication was of paramount importance to understand business process and requirements.
  • Understanding their traditional model was time consuming and labor intensive.

Turnkey planning that provided an innovative solution

The kinks and issues were ironed out with smart technological utility through the following.

Software Tools utilized
  • Agile Methodology
  • Gitlab
  • Amazon Web Services(AWS)
Technologies implemented
  • Cloud-based storage
  • Open one view anywhere
  • Digital assistant
  • Predictive personalisation
  • Multi-factor authentication(internal and external purposes)
Our inventive solution
  • It was important for the team to start an action plan to smooth out all the details and stick to proper execution.
  • As the product was going to be used internally by the company and externally by customers, features were designed around that.
  • Provision of working prototypes for refining requirements and understanding of the product made sure that final design was highly optimized and completely launch ready.
  • Restricting access for consumers and providing special benefits for employees.
  • Efficient development model made for a time bound and structured release.

Our quantifiable results

  • In April 2020, the company gained funding amounting to 350K USD.
  • Overall in the last quarter a significant bump in capital amounted to 18.2 million USD.
  • More than 90 people are employed and the franchise has opened its doors in multiple locations.
Our provision for long time support

With an ever-changing business scene there is a need for static development. Future product expansion is done giving heed to business landscape, consumer feedback, and market competitors.

United States

2140 Peralta Blvd. Suite #213 C, Fremont, CA 94536,

Trivandrum, India

Founding Minds Software, Thejaswini Building, Technopark, Trivandrum, Kerala +91 471 4012200

Kochi, India

Founding Minds Software, Athulya Building, Infopark, Kochi, Kerala +91 484 4042200